Archive by Author

“A Few Good Expenses” funny sales video

Posted on 10. Mar, 2009 by PJS.

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This is a parody of the infamous final court scene from A Few Good Men.  In this hysterical video, Tom Cruise is questioning what appears to be a VP of Sales and trying to get “THE TRUTH” on his expense report.  This is a must watch for sales and marketing professionals.  You should also get your [...]

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Will Roger’s Quotes. Use in business.

Posted on 10. Mar, 2009 by PJS.

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Will Rogers, who died in a plane crash with Wylie Post in 1935, was probably the greatest political sage this country has ever known.  Here are some great quotes to learn from: 
 
 1.  Never slap a man who’s chewing tobacco.

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Job hunting using Google - video.

Posted on 20. Feb, 2009 by PJS.

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Before you watch this video I have one thing to say “WHAT TIME IS IT?”  This is a useful video on tips for job searchers, but on a funny note, there is this enormous clock this woman is standing by that just takes your attention most of the video.  Pretty funny.  Moving forward you should [...]

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Pat Evans video just not funny

Posted on 01. Feb, 2009 by PJS.

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This is just not a funny sales video. I don’t know what Pat Evans is doing here but this is just horrible. I don’t know how people could think this is amusing at all, but Pat Evans, writer of SalesBURST apparently thinks it is. Just horrible, but he does play a mean [...]

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Seize the moment marketing. Flood saves tradeshow

Posted on 14. Nov, 2008 by PJS.

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“We survived the Houston flood – XYZ Company, delivering solutions through anything”
This was many, many years back.  We were exhibiting at a show in Houston and we had nothing in the way of creative promotion or promotion at all.  Essentially we were just armed with corporate brochures and our good looks to draw attendees to [...]

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Shark mascot at tradeshow booth disaster

Posted on 01. Nov, 2008 by PJS.

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I’m not going to get into the whole creative concept behind one of our marketing initiatives.  What I am going to tell you is we purchased a professional shark costume to use at a tradeshow.  This is some years back, the cost was approximately $1400 and it was awesome.  If you wore this costume to [...]

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Corporate promo item sends child to hospital

Posted on 16. Oct, 2008 by PJS.

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This story has it all: Coin cell batteries, promo items, doctors and a frantic account manager.  Fear not, this story has a happy ending.
Several years ago, after a show, I received a frantic call from an account manager/upset father.  At the time, one of the promotional items we used at our tradeshows was a bubble [...]

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What to do when airline loses your luggage

Posted on 26. Sep, 2008 by PJS.

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Losing your luggage is horrible, no matter what the situation, but when you have a meeting to attend or a conference (especially the same day as travel) it just stinks.  You land and you stand anxiously at the luggage carousel.  After about 20 minutes, you notice everyone has their luggage and there’s like 2 bags [...]

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Promo items without batteries big hit

Posted on 10. Sep, 2008 by PJS.

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We are constantly searching for new an exciting items to give to our clients, employees and to draw crowds in at tradeshows.  When that item requires batteries things can get complicated.  This is the article the Energizer Bunny does not want you to read.

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Top 5 reasons to avoid Attendee Bag sponsorships

Posted on 05. Sep, 2008 by PJS.

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You’ve fundamentally decided to exhibit at a show.  Now it’s time to choose your exhibit package.  Of course these package options consist of various levels and each level holds its own set of benefits.                     
So based on your goals and more than not, budget, you secure your package.  Now is the time when the show coordinators [...]

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Marketing staff executed for using cell on show floor

Posted on 29. Aug, 2008 by PJS.

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You’re in the middle of a tradeshow that you are responsible for.  Prospects are just everywhere.  They are like hungry piranhas encircling your booth.  All around you your booth staff is deeply, deeply engaged in conversation.  Then reality hits, they are all engaged in deep conversation with their cell phones.   

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Check your hotel room before unpacking

Posted on 25. Aug, 2008 by PJS.

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Road Warriors, we think we all know the tricks and tips to traveling.  Well here are some tips to avoid aggravation at a hotel when on a business trip.  There is nothing worse than unpacking everything in your hotel room, and then kicking back to relax a moment and find your TV does not work, or [...]

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The headache of shirts as a promo item

Posted on 25. Aug, 2008 by PJS.

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You have a customer golf event coming up.  You need to have some promo paraphernalia and someone comes up with the golf shirt idea.
This is pure genius.  What a great branding idea.  You envision all of clients walking around the course, all wearing your company logo shirts. 

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Clients bringing guests to client apprec events

Posted on 18. Aug, 2008 by PJS.

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When we have customer appreciation events, such as sporting events, there is always a huge push for clients to bring guests.  Now the key words here are “customer” and “appreciation”, so where do guests fit in?
In gauging ROI on these events, you definitely want to have as many clients as possible to network with.  BUT, [...]

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USB flash drive as promo. Big hit IF used correctly.

Posted on 16. Aug, 2008 by PJS.

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The flash drive or “memory stick” is one of the best pomo items of today.  This could possibly be the most useful promo item in history.  At fist they were very expensive, but prices have been dropping and dropping and it is now feasible (cost wise) to use these regularly at shows. 
But there is a [...]

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