Archive for 'War Stories'

Seize the moment marketing. Flood saves tradeshow

Posted on 14. Nov, 2008 by PJS.

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“We survived the Houston flood – XYZ Company, delivering solutions through anything” This was many, many years back.  We were exhibiting at a show in Houston and we had nothing in the way of creative promotion or promotion at all.  Essentially we were just armed with corporate brochures and our good looks to draw attendees to [...]

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Shark mascot at tradeshow booth disaster

Posted on 01. Nov, 2008 by PJS.

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I’m not going to get into the whole creative concept behind one of our marketing initiatives.  What I am going to tell you is we purchased a professional shark costume to use at a tradeshow.  This is some years back, the cost was approximately $1400 and it was awesome.  If you wore this costume to [...]

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Corporate promo item sends child to hospital

Posted on 16. Oct, 2008 by PJS.

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This story has it all: Coin cell batteries, promo items, doctors and a frantic account manager.  Fear not, this story has a happy ending. Several years ago, after a show, I received a frantic call from an account manager/upset father.  At the time, one of the promotional items we used at our tradeshows was a bubble [...]

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