Have you ever wanted to throw your badge scanner across the show floor, or throw it to the ground and mercilessly stomp on it? If you have NOT then you’ve never used one or you’ve had no visitors to scan at your booth.
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We are constantly searching for new an exciting items to give to our clients, employees and to draw crowds in at tradeshows. When that item requires batteries things can get complicated. This is the article the Energizer Bunny does not want you to read.
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You’ve fundamentally decided to exhibit at a show. Now it’s time to choose your exhibit package. Of course these package options consist of various levels and each level holds its own set of benefits.
So based on your goals and more than not, budget, you secure your package. Now is the time when the show coordinators [...]
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You’re in the middle of a tradeshow that you are responsible for. Prospects are just everywhere. They are like hungry piranhas encircling your booth. All around you your booth staff is deeply, deeply engaged in conversation. Then reality hits, they are all engaged in deep conversation with their cell phones.
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Road Warriors, we think we all know the tricks and tips to traveling. Well here are some tips to avoid aggravation at a hotel when on a business trip. There is nothing worse than unpacking everything in your hotel room, and then kicking back to relax a moment and find your TV does not work, or [...]
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You have a customer golf event coming up. You need to have some promo paraphernalia and someone comes up with the golf shirt idea.
This is pure genius. What a great branding idea. You envision all of clients walking around the course, all wearing your company logo shirts.
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When we have customer appreciation events, such as sporting events, there is always a huge push for clients to bring guests. Now the key words here are “customer” and “appreciation”, so where do guests fit in?
In gauging ROI on these events, you definitely want to have as many clients as possible to network with. BUT, [...]
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The flash drive or “memory stick” is one of the best pomo items of today. This could possibly be the most useful promo item in history. At fist they were very expensive, but prices have been dropping and dropping and it is now feasible (cost wise) to use these regularly at shows.
But there is a [...]
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For over 10 years I’ve come up with creative concepts to draw crowds into the booth, but one can only have creative with a budget. There were cases where groups performing the show had literally no budget and could barely afford to get the booth to the show. These cases are a real bummer for the booth [...]
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It may seem like a dream. You registered very early and got first pick of booth space at the show. Now you have set your sites on the first booth at the entrance to the exhibit hall. THIS IS GOING TO BE GREAT!
But before you pick that first booth, ask yourself this question. What are [...]
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Business is rough and business travel can be worse. While your spouse thinks you are vacationing on business trips, the reality is travel is stressful. Here is a great article on tips for traveling.
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I saw this advertisement in the Skymall magazine on a flight recently. Alcotest 6510 Breath Tester is advertising that if you are drinking for your job (taking clients out) that this will be your savoir. Hey in theory a good idea, but let’s look at the down sides.
You are drinking with some real tight laced [...]
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The value of a tradeshow booth emergency kit is invaluable. The contents of your kit will save you time, money and a lot of aggravation. Tradeshow emergency kits consist of your usual items: Pens, fishing line, Velcro, packing tape, light bulbs, cutting tools, screw driver etc, etc. Well it’s time to get a bigger kit. [...]
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In the late 90’s, the tradeshow arena was transitioning from suits to corporate casual. For the “worker ants”… the people stuck at the booth 10 hours a day, we were ecstatic over this new craze. Wearing a suit was never a bad thing, but when responsible for not only talking with prospects but also setting [...]
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Many years ago I took a vendor out to lunch. When I expensed the bill, my fearless boss went through the roof. “They are getting business, they make money, why the heck should WE buy them lunch?” I was taken back as I anxiously grabbed the Applebees’ receipt from his angry, sweaty paws.
Tempers were flaring [...]
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Mascot Matt: Yes, there is a way to make this work. There are ...
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Adam Bonner: I’d like to say this is a unique scenario but it i...
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Karen: Good to see sales people put in their place... wai...
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Jake: This is a really funny video. Passed along to all...
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Andy: They should have 10 things never to say before an ...
