Tag Archives: corporate

Downside of concerts as client appreciation events

Posted on 10. Oct, 2008 by p syrek.

1

The goals for any customer appreciation event are fairly standard across the board.  The event is a “thank you” for business.  You want the clients to have a good time, but more importantly (for your ROI) you want time to socialize and bond with your clients.  Over a few drinks and in a relaxed, fun [...]

Continue Reading

The headache of shirts as a promo item

Posted on 25. Aug, 2008 by PJS.

4

You have a customer golf event coming up.  You need to have some promo paraphernalia and someone comes up with the golf shirt idea.
This is pure genius.  What a great branding idea.  You envision all of clients walking around the course, all wearing your company logo shirts. 

Continue Reading

Suits vs. Golf Shirts at tradeshows

Posted on 10. Jul, 2008 by PJS.

3

In the late 90’s, the tradeshow arena was transitioning from suits to corporate casual.  For the “worker ants”… the people stuck at the booth 10 hours a day, we were ecstatic over this new craze.  Wearing a suit was never a bad thing, but when responsible for not only talking with prospects but also setting [...]

Continue Reading