Tag Archives: tradeshow

Seize the moment marketing. Flood saves tradeshow

Posted on 14. Nov, 2008 by PJS.

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“We survived the Houston flood – XYZ Company, delivering solutions through anything”
This was many, many years back.  We were exhibiting at a show in Houston and we had nothing in the way of creative promotion or promotion at all.  Essentially we were just armed with corporate brochures and our good looks to draw attendees to [...]

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Shark mascot at tradeshow booth disaster

Posted on 01. Nov, 2008 by PJS.

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I’m not going to get into the whole creative concept behind one of our marketing initiatives.  What I am going to tell you is we purchased a professional shark costume to use at a tradeshow.  This is some years back, the cost was approximately $1400 and it was awesome.  If you wore this costume to [...]

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USB flash drive as promo. Big hit IF used correctly.

Posted on 16. Aug, 2008 by PJS.

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The flash drive or “memory stick” is one of the best pomo items of today.  This could possibly be the most useful promo item in history.  At fist they were very expensive, but prices have been dropping and dropping and it is now feasible (cost wise) to use these regularly at shows. 
But there is a [...]

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Picking booth space. Do not go for the front

Posted on 02. Aug, 2008 by PJS.

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It may seem like a dream.  You registered very early and got first pick of booth space at the show.  Now you have set your sites on the first booth at the entrance to the exhibit hall.  THIS IS GOING TO BE GREAT!  
But before you pick that first booth, ask yourself this question.  What are [...]

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