Tag Archives: tradeshows

Avoid tradeshow booths looking like snack stands

Posted on 18. Feb, 2009 by p syrek.

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Working a show is not easy.  On your feet all day, with a smile and constantly talking to clients and prospects (if your booth is busy).  With that, booth staff needs water and snacks etc, etc.  A must to keep staff going, but suddenly your booth looks like a snack stand.

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Exhibit show floor location crucial

Posted on 01. Dec, 2008 by p syrek.

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As with almost all tradeshows and conferences, an attendee’s first priority is to attend sessions and second priority is to visit the show floor.   This is fine for the show, but for the exhibiting companies that are spending loads of money for floor sponsorships, this raises concerns.

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Corporate promo item sends child to hospital

Posted on 16. Oct, 2008 by PJS.

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This story has it all: Coin cell batteries, promo items, doctors and a frantic account manager.  Fear not, this story has a happy ending.
Several years ago, after a show, I received a frantic call from an account manager/upset father.  At the time, one of the promotional items we used at our tradeshows was a bubble [...]

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Beware of raffles rigged at conferences

Posted on 01. Oct, 2008 by p syrek.

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If you frequent tradeshows and conferences, you will continually see all sorts of raffles going on at exhibitor booths.  “Win a Harley”, “Chance at an iPhone”.  Over 10 years I’ve seen all sorts of crazy prizes.  BUT LET’S GET REAL PEOPLE.  These raffles are rigged. 

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Faulty badge scanners lose critical prospect information

Posted on 20. Sep, 2008 by p syrek.

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Have you ever wanted to throw your badge scanner across the show floor, or throw it to the ground and mercilessly stomp on it?  If you have NOT then you’ve never used one or you’ve had no visitors to scan at your booth.

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Top 5 reasons to avoid Attendee Bag sponsorships

Posted on 05. Sep, 2008 by PJS.

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You’ve fundamentally decided to exhibit at a show.  Now it’s time to choose your exhibit package.  Of course these package options consist of various levels and each level holds its own set of benefits.                     
So based on your goals and more than not, budget, you secure your package.  Now is the time when the show coordinators [...]

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Marketing staff executed for using cell on show floor

Posted on 29. Aug, 2008 by PJS.

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You’re in the middle of a tradeshow that you are responsible for.  Prospects are just everywhere.  They are like hungry piranhas encircling your booth.  All around you your booth staff is deeply, deeply engaged in conversation.  Then reality hits, they are all engaged in deep conversation with their cell phones.   

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Leverage your competition’s creative promotions at tradeshows

Posted on 10. Aug, 2008 by PJS.

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For over 10 years I’ve come up with creative concepts to draw crowds into the booth, but one can only have creative with a budget.  There were cases where groups performing the show had literally no budget and could barely afford to get the booth to the show.  These cases are a real bummer for the booth [...]

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Five crucial additions to tradeshow emergency kits

Posted on 17. Jul, 2008 by PJS.

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The value of a tradeshow booth emergency kit is invaluable.  The contents of your kit will save you time, money and a lot of aggravation.  Tradeshow emergency kits consist of your usual items:  Pens, fishing line, Velcro, packing tape, light bulbs, cutting tools, screw driver etc, etc.  Well it’s time to get a bigger kit.  [...]

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Suits vs. Golf Shirts at tradeshows

Posted on 10. Jul, 2008 by PJS.

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In the late 90’s, the tradeshow arena was transitioning from suits to corporate casual.  For the “worker ants”… the people stuck at the booth 10 hours a day, we were ecstatic over this new craze.  Wearing a suit was never a bad thing, but when responsible for not only talking with prospects but also setting [...]

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